Salvador Trinxet Llorca, customer marketing

Salvador Trinxet, Customer marketing and relationship management

There is more value to your customer than the current sale. If you can successfully identify your most valuable customers, acquire them, keep them, and grow their purchases, you will generate significantly more value than with one-size-fits-all approach.

Although many tools, bells and whistles are available today to imple­ment customer marketing and relationship management, the key success behind it seems to be in giving the customer the perception that he or she is recognized promptly and serviced appropriately through multiple, inte­grated interfaces. This requires strategically managing all interaction * with the customer through:


customer-driven, outside-in marketing strategy;

superior operations, systems and procedures to support the customer interface;

customer-focused values and culture (‘drive to deliver and delight’).

When to use it

Putting the practice of customer marketing and customer relationship man­agement to work is a well-discussed topic in today’s professional literature. We have chosen to highlight just a few of the most basic tools available.

The customer pyramid can be customized based on company-specific factors to reflect how the (future) customer and potential customer ba&. can be seen. Such factors usually include, but are not limited to turnover and profitability per customer. Different marketing tactics and tools can be applied based on this segmentation. Obviously, key customers and large potential customers get the best treatment.

Book title:Key management models

Author: Steven ten Have Wouter ten Have, frans Stevens and Marcel van der Elst with Fiona Pol- Coyne

ISBN:-10: 0-273-66201-5

ISBN-13: 978-0-273-66201-3

Editorial: Prentive Hall , Financial Times, Activity-based costing

More information:

Salvador Trinxet Llorca How to…

Blog Salvador Trinxet, lawyer, teacher, writer …. Greater New York City Area, Information Technology and Services, Public .

Orange County Hispanic Chamber of Commerce

Membership includes small and mid-sized business, public and private entities and large corporations. The Chamber is an affiliate of the California Hispanic

lawyer « Book Blog

Entradas con la etiqueta ‘lawyer‘. The BCG matrix, Salvador Trinxet Llorca Etiquetas:adviser, book, globalization, international, lawyer, Salvador Trinxet

American Chamber of Commerce in Guatemala – Camara de

Camara de Comercio Guatemalteco Americana, Oportunidad de Empleo, AACLA, Ascabi, Comercio Exterior, Propiedad Intelectual, PYMES, Eventos

Abogados en Linea

Salvador Trinxet is the author of several books about the professional firms, including “The Marketing para abogados « Civil Lawyers. ow.ly

Salvador Trinxet Llorca, Crisis | 1howtoorguk

In short, the International Legal Series authored by Salvador Trinxet emphasize the development of international skills that the modern lawyer

WCN World Chambers Network

World Chambers Network: Chambers of Commerce and Industry Network, CCI global business network, where the world does e-business, information and

Salvador T Lorca – España | LinkedIn

Spain – International law. Professor Trinxet has also an extensive background in international trade and business, online marketing and law practice management. Salvador is a professor
The Colombian American Chamber of Commerce. Invite you to our lunch conference. OPPORTUNITIES, OF THE FREE TRADE AGREEMENT WITH COLOMBIA

Salvador Trinxet, Customer marketing and relationship management

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